When it comes to marketing, one of the things that a marketer would have to do would be to group the market into buyers that would share common thought and behavior patterns. The act of doing this division is known as behavioral segmentation and is one of the most important aspects of a business. So if one is in business and marketing, these are some of the things that he has to take note of.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Now another very good method is to classify them with regard to the usage of the product. In other words, they will be grouped as to how much they would use the product whether it would be often, not so often, or just at certain times. It is through this method that one will know how to focus.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
So basically, those are some tips that a marketer could use when he is trying to push a product. Now the reason as to why this is very important is simply because one has to know what direction he is pushing his product to. That way, he will have an easier time selling and will be able to really make the consumers want to buy.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Now another very good method is to classify them with regard to the usage of the product. In other words, they will be grouped as to how much they would use the product whether it would be often, not so often, or just at certain times. It is through this method that one will know how to focus.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
So basically, those are some tips that a marketer could use when he is trying to push a product. Now the reason as to why this is very important is simply because one has to know what direction he is pushing his product to. That way, he will have an easier time selling and will be able to really make the consumers want to buy.
About the Author:
QDI Strategies offers behavioral segmentation services that you can depend on. We are an international marketing consulting firm with a reputation for developing actionable strategies, and you can find us online at http://www.qdistrategies.com today.
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