For decades, business leaders have depended on the structure and foundations that worked in the past to secure commercial survival. In business, it is all about numbers and the figures that counts. The more you know how to analyze data effectively, the more success for your enterprise.
And speaking of better business, more likely the basis for accepting new ideas would largely depend on the data gathered and projected by the marketing department or the data analysis team. And you may find little about strategic insight used or any openness with bringing up opinions in the organization. Decisions can be one way, it could be from higher managers or it could be from the owner itself.
But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.
Along with the rise of game changers is also the awakening of a new management style targeted on the feelings, opinions, ideas, and firsthand experiences of people in the company. These outputs as essential as gathered data are coming from highest position in the company to the lowest position possible. It is all about bringing together the needs of every internal customer in order to create more innovations and success as a whole.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
And rather than being too static and dependent on data and research, companies understood that what ordinary employees feel could be very parallel to what majority of consumers feel as well. If we are to relate this with what Steve Job and Apple achieved, we can understand the impact of insight gathering in a company. Here is something we found when Job was interviewed.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another story of success is from Mark Zuckerberg, CEO of Facebook. Zuckerberg and his employees would often organize Hackathons in order to come up with new ideas and new concepts of innovation. This as well gave birth to the like button and the new home page design of Facebook.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
And speaking of better business, more likely the basis for accepting new ideas would largely depend on the data gathered and projected by the marketing department or the data analysis team. And you may find little about strategic insight used or any openness with bringing up opinions in the organization. Decisions can be one way, it could be from higher managers or it could be from the owner itself.
But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.
Along with the rise of game changers is also the awakening of a new management style targeted on the feelings, opinions, ideas, and firsthand experiences of people in the company. These outputs as essential as gathered data are coming from highest position in the company to the lowest position possible. It is all about bringing together the needs of every internal customer in order to create more innovations and success as a whole.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
And rather than being too static and dependent on data and research, companies understood that what ordinary employees feel could be very parallel to what majority of consumers feel as well. If we are to relate this with what Steve Job and Apple achieved, we can understand the impact of insight gathering in a company. Here is something we found when Job was interviewed.
The press asked Jobs about his greatest achievement as a market leader. He told the press that it was about Apple as a company, not iPhone nor he mentioned about iPad. He also emphasized that he he listened to his employees and embraced their concepts rather than relying alone on his intelligence. This what made Apple rise above all companies in the digital field.
Another story of success is from Mark Zuckerberg, CEO of Facebook. Zuckerberg and his employees would often organize Hackathons in order to come up with new ideas and new concepts of innovation. This as well gave birth to the like button and the new home page design of Facebook.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
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