mardi 11 mars 2014

The Importance Of Ranking Local Keywords On Google

By Abu Dawood


The search engines have become more important than ever for helping people find the products and services that they are looking for. They have become the new Yellow Pages for the twenty first century. If your business is not ranking on page one for local keywords in Google, you thus are at a use competitive disadvantage to those that are.



These days when people go to search for a local business, the first place that people consult is usually Google. This has become so common that the term "Google" has become a verb for many people. If people are looking for a business in their local area, they are going to put in a local keyword signifying their city or suburb. An example of a local keyword would be something like "Los Angeles roof repair." The roofers that come up for this search are the ones most likely to get the business.

Usually with these local searches, a local maps listing comes up as well. This is another opportunity for your business to get listed. If you are not appearing on either of these search results, then one of your competitors are. Luckily, this is something that you can fix.

There are specialists known as search engine optimization (SEO) consultants that understand how search engine algorithms work and how they can be manipulated to get your website or video to the top. With their help, you can make sure that your business is featured in one or more prominent spots on the first page for important keyword searches for your business.

If you are not ranking on the first page for key local keywords in Google, then chances are your website is not going to be found. By claiming one of these coveted ranking positions, you can dramatically increase the number of new customer leads you get on a weekly basis.




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