This is one of the most hotly debated topics in the world of copy-writing today. It seems that the controversy is whether or not video sales letter will eventually replace long text sales letters in the world of direct response marketing. There are a few reasons to think that it may, because video has many advantages, such as: Watching a video actually takes less effort than opening and reading a business letter, so people are more inclined to actually view it. When it comes to sight and sound v.s. just sight, watching a video engages more of your senses than just reading a letter. Some types of video sales letters, specifically those with a face shot of a person, can really be an effective tool in building trust and personality in your content, text letters can't achieve this kind of result.
If people are interested in the topic of your product or your service, they will take a look at your video, as long as the video is not too long in duration. Usually if you keep the video under three minutes, you are on safe ground. Any longer and you run the risk of a phone ringing or them being interrupted by some other outside influence.
Anyone can make an eye catching, well done video on YouTube or Vimeo very easily. The trick is to be to the point with no fluff and be interesting and engaging. your video should last no longer than two to three minutes. That is plenty of time to give the headlines, telling what the product or service will do for the customer. Stay away from too many details, just give the benefits, and leave a link in the video for the customer to go to your website for details.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
Now on the other hand, text is supposed to be interesting and tell you what you need to know; but when it starts to get boring, readers can generally just skip a few sentences or paragraphs ahead. So if you try to sell with just a video, then you're losing the main advantage of text. And if you just try to just sell with text, you lose the advantage of having video, as it entertains viewers and reduces the bounce rate. So obviously the answer is to use both in sales letters.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
If people are interested in the topic of your product or your service, they will take a look at your video, as long as the video is not too long in duration. Usually if you keep the video under three minutes, you are on safe ground. Any longer and you run the risk of a phone ringing or them being interrupted by some other outside influence.
Anyone can make an eye catching, well done video on YouTube or Vimeo very easily. The trick is to be to the point with no fluff and be interesting and engaging. your video should last no longer than two to three minutes. That is plenty of time to give the headlines, telling what the product or service will do for the customer. Stay away from too many details, just give the benefits, and leave a link in the video for the customer to go to your website for details.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
Now on the other hand, text is supposed to be interesting and tell you what you need to know; but when it starts to get boring, readers can generally just skip a few sentences or paragraphs ahead. So if you try to sell with just a video, then you're losing the main advantage of text. And if you just try to just sell with text, you lose the advantage of having video, as it entertains viewers and reduces the bounce rate. So obviously the answer is to use both in sales letters.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
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YouTube.com - Easy Sketch Pro is a news review site that reveals the truths & myths by providing a Easy Sketch Pro Review.
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