It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
My only hope is that this method is utilized for the purpose of helping consumers sift through unwanted ads. Instead of being bombarded with products that they could not care less about, there is a strong possibility that matters can shift in order for said products to be more desirable. Marketers should be able to take advantage of this software. It's just a matter of the likelihood of it being utilized in order to help both companies and social media users alike.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
My only hope is that this method is utilized for the purpose of helping consumers sift through unwanted ads. Instead of being bombarded with products that they could not care less about, there is a strong possibility that matters can shift in order for said products to be more desirable. Marketers should be able to take advantage of this software. It's just a matter of the likelihood of it being utilized in order to help both companies and social media users alike.
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Kindly contact fishbat if you have any questions in regards to the social media services of a trustworthy online marketing firm.
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