4th Generation Communications is one of the industries movers and shakers in Internet Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We reside in the digital age and our customers are being engulfed by information on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of companies fighting for shoppers attention is skyrocketing.
As business owners/marketers it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be slightly harder than other types of advertising like banners, text ads, and images. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. Usually we can't force our shoppers to click on our video to watch it, it is absolutely up to them.
Two Things Which Will Get Your Customers To Look At Your Video
There are two vital aspects that you have to get right to increase the chances of clients watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under a minute will get played more often than a video that's two to three minutes. Although three minutes might not seem like a long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget things like brand naming. This is a vital facet of your marketing program and will be regarded seriously, because in the long run it will skyrocket your ROI.
We reside in the digital age and our customers are being engulfed by information on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of companies fighting for shoppers attention is skyrocketing.
As business owners/marketers it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be slightly harder than other types of advertising like banners, text ads, and images. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. Usually we can't force our shoppers to click on our video to watch it, it is absolutely up to them.
Two Things Which Will Get Your Customers To Look At Your Video
There are two vital aspects that you have to get right to increase the chances of clients watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under a minute will get played more often than a video that's two to three minutes. Although three minutes might not seem like a long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget things like brand naming. This is a vital facet of your marketing program and will be regarded seriously, because in the long run it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
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