lundi 10 mars 2014

Harness The Power Of Facebook For Your Business With These Marketing Tips

By Estella Boldrin


Almost everyone is connected to Facebook. It is likely that you are a subscriber as well. If you're a business owner then you need to know what to do to reach out to everyone that's using Facebook to get more customers. This advice will help you with Facebook marketing.

Try very hard to make your Facebook page more unique and memorable than others. High quality pictures and appealing colors are essential. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Building a fan base is the first step in marketing through Facebook. You don't need to spend much money until you've gleaned 5K fans or so. When you hit that mark, your conversions will start happening rapidly.

Giveaways are terrific marketing tricks. Provide a freebie to those who sign up for a mailing list or even just to click "Like". It doesn't cost much, and it is a great way to reach out to customers.

Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.

Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.

Provide sign-up forms on your business's Facebook page. Give away something to provide incentive for folks to do so. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

Marketing your products on Facebook should help you generate more sales if you apply efficient strategies. Do more research on your customers and their social networking habits to get a better idea of the methods you should use. Measure the impact of your campaign to make sure your strategies are efficient.




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