If you have ever clicked on a banner advertisement, you might want to consider why you did that. Were you attracted by the colors that you saw, or perhaps it was an animated gif that caught your attention as you were surfing on a website. More than likely, the reason that you clicked was that it pertained to the content that you are reading, or if it was re-targeted traffic, it could be an advertisement for something that you saw before. Regardless of why the banner ad popped up, the reason that you clicked was because of a strategy called ebb and flow. Let's look at what this strategy entails, and how you can apply this to your business starting today.
When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.
If you have ever heard of a swipe file, this usually pertains to email marketing or creating copy for advertising. Essentially, you are looking at advertisements that have worked in the past, and based upon their performance, by emulating some of that material, you can sometimes have similar levels of success. When looking at banner advertising, the key to succeeding with this strategy is to monitor what other people are using for banner ads for specific products.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
Using the banner success replication technique, you should be able to hire a graphics designer to create similar successful banner designs, or even create them yourself. This strategy should help you target people that will be interested in what you have to sell, allowing you to make more profits this year.
When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.
If you have ever heard of a swipe file, this usually pertains to email marketing or creating copy for advertising. Essentially, you are looking at advertisements that have worked in the past, and based upon their performance, by emulating some of that material, you can sometimes have similar levels of success. When looking at banner advertising, the key to succeeding with this strategy is to monitor what other people are using for banner ads for specific products.
By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.
Using the banner success replication technique, you should be able to hire a graphics designer to create similar successful banner designs, or even create them yourself. This strategy should help you target people that will be interested in what you have to sell, allowing you to make more profits this year.
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YouTube.com - Six-Figure Funnel Formula is a news review site that reveals the truths & myths by providing a Six-Figure Funnel Formula Review.
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