If you want to increase your traffic and sales then you should seriously consider implementing video marketing in your business. Videos are a great way to communicate a direct message to your potential customers or prospects. The more you know about the science behind creating promotional videos for your business the more success you'll be able to have.
If you're creating a marketing video, make it concise and short. A lot of people do not have a very long attention span and they want to get information in a straight forward manner. If a longer video is unavoidable, think about dividing it into segments that can be watched in stages. Production value doesn't have to be the most important part of your process. Spending a lot on making the video does not ensure good results. Huge companies have made great marketing plans with simple videos.
You have a small window of time to get attention from viewers. That's why the first few seconds are so important. You should use an unusual perspective or hook to draw them in for the duration of the video. If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. It's a good idea to have the link play within the video player. This way, this link will be there in case people end up sharing the video somewhere else.
The call to action in your videos is something that most video marketers don't do properly. At the end of your video you should always have a strong call to action where you tell the viewer what you want them to do. That could be watch another of your videos, visit another website or clicking the buy button. But having a call to action is the way to transfer your viewer from one place to the other.
By now hopefully you can see that creating videos for your business takes some planning. But the more you understand and learn about the science of making good videos the more chances of success you'll have with your video marketing campaigns.
If you're creating a marketing video, make it concise and short. A lot of people do not have a very long attention span and they want to get information in a straight forward manner. If a longer video is unavoidable, think about dividing it into segments that can be watched in stages. Production value doesn't have to be the most important part of your process. Spending a lot on making the video does not ensure good results. Huge companies have made great marketing plans with simple videos.
You have a small window of time to get attention from viewers. That's why the first few seconds are so important. You should use an unusual perspective or hook to draw them in for the duration of the video. If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. It's a good idea to have the link play within the video player. This way, this link will be there in case people end up sharing the video somewhere else.
The call to action in your videos is something that most video marketers don't do properly. At the end of your video you should always have a strong call to action where you tell the viewer what you want them to do. That could be watch another of your videos, visit another website or clicking the buy button. But having a call to action is the way to transfer your viewer from one place to the other.
By now hopefully you can see that creating videos for your business takes some planning. But the more you understand and learn about the science of making good videos the more chances of success you'll have with your video marketing campaigns.
About the Author:
Want to find out more about increasing sales online check out how to make money with youtube, then visit our site for info on how to start an online business and increasing your wealth.
0 commentaires:
Enregistrer un commentaire