If you have been watching the news on eBay, you probably have heard that although they had nearly reached their projections for their second quarter earnings, roughly $4.37 billion, they fell short because of algorithm changes made by Google. Apparently, Google decided to penalize eBay because of marketing tactics that it was using, not so much the result of the Google panda algorithm which looks for thin sites or pages that have less than meaningful content.
When it comes to SEO the people at Google change the way they rank pages quite a bit. This is due to the fact that there are those that try to game the system by taking advantage of the rules when they are found out. Generally the rules out there aren't shown to anyone because if they were to be, people would just start taking advantage of them and it would be impossible for Google to rank their pages correctly.
The goal of any Internet marketing business is to make sure that they stay within the guidelines of Google, especially when doing organic search engine marketing. Hopefully eBay will reprise their tactics that Google seems to have a problem with, allowing them to generate more revenue, and improve their search engine positioning, for their listings online.
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
It could be that this is a power-play, one that Google is using to its advantage to make a point in regard to how much power they actually have. It's hard to imagine that eBay listings could be thought of as thin, something that the Google Panda update goes after, get the problem may actually be found in the number of affiliates that are marketing eBay listings on WordPress blogs trying to make commissions.
When it comes to SEO the people at Google change the way they rank pages quite a bit. This is due to the fact that there are those that try to game the system by taking advantage of the rules when they are found out. Generally the rules out there aren't shown to anyone because if they were to be, people would just start taking advantage of them and it would be impossible for Google to rank their pages correctly.
The goal of any Internet marketing business is to make sure that they stay within the guidelines of Google, especially when doing organic search engine marketing. Hopefully eBay will reprise their tactics that Google seems to have a problem with, allowing them to generate more revenue, and improve their search engine positioning, for their listings online.
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
It could be that this is a power-play, one that Google is using to its advantage to make a point in regard to how much power they actually have. It's hard to imagine that eBay listings could be thought of as thin, something that the Google Panda update goes after, get the problem may actually be found in the number of affiliates that are marketing eBay listings on WordPress blogs trying to make commissions.
About the Author:
Sales Automation Engine V2.0 is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Sales Automation Engine V2.0 Review.
0 commentaires:
Enregistrer un commentaire