dimanche 20 juillet 2014

Critical Thought Leadership Skills For Content Marketing Success

By Hajj Isa


There are many people and companies touting that they are thought leaders. However, I must beg to differ because real thought leaders have a set of traits that make them stand apart from other writers, business owners or bloggers in their industry. What are five skills that help you do just that?



Writing Concisely - There are too many individuals who end up writing too much and it does not look good to the target audience. You have to create this atmosphere around the writing that makes it sharp and clear. Flawless Writing - You have to get the basics right. If you the punctuation and grammar is not spot on, how will the target audience respect the content that is created? They will simply overlook what is being said.

Walk Away From The Brand - The worst type of people are those who talk about themselves. It can become dull and annoying. This is the same for businesses. Thought leaders are able to make content that is about the target audience and their needs. Social Channels To Influence - There is nothing better than socializing and through the online social media platforms, it is quite easy to do so nowadays. Use these social channels for influence.

3. You Need More Skills - Today companies expect even more, so learn news skills and stay ahead of the curve. 4. Move Fast - We live in a digital world that moves fast. If you can not execute quickly, no one will consider you a mover and shaker and definitely not a thought leader.

5. Mobile Success - To be successful you need a mobile strategy. You need to be seen every where if your content marketing is going to be a success. A responsive blog will get you there faster. These five summary points should help you on your way to becoming a successful thought leader in your industry.

Let's take a look at a few important thought leadership skills to consider. Research - It all begins and ends with the research that goes into what is being marketed. If the product/service is not well researched along with the audience that is being marketed to, it will certainly fall apart at the seams. You have to do your research before beginning.




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