Businesses that are constantly advertising on the web using banner images, or those that are moving into video advertising, maybe looking at significant changes in regard to the duration that ads must be viewed by the general public in order to be counted as impressions. For the people surfing on the web, this may not dramatically affect their ability to find the information or products they are looking for. It simply means that ads must be delivered for a consistent 1 to 2 second period of time to be properly counted, which is more impactful on businesses that it is someone surfing the web.
This is how companies that run businesses online make their money, and how others are able to drive traffic to their websites and offers. According to the MRC, the way that you view these ads is about to change which is beneficial for everyone involved.
They are requiring 50% of all of the pixels that are displayed on the Internet browser to be seen for a new minimum amount of time in order to be counted. This is about one second for ads that are displayed, and for video ads, this is doubled at 2 seconds. This is a more reliable assessment of these types of ads and their impact on the public that sees them.
For instance, one second of continuous display is the proposed change for all ads that are graphical. Video ads should be displayed for 2 seconds in order to be appropriately counted. This shift will augment the way that we see ads that are displayed, and how long they must be viewed in order to be actually considered an impression.
Through a PSA campaign, these companies are spreading the word about this change that is about to occur. They are simply asking companies to consider these new viewability guidelines which must be implemented at some point. Hopefully this will create a better experience for everyone involved including those that display ads, and the public that has to view them, as they surf the Web today.
Now that you have a basic understanding of what MRC has proposed and done, you might want to chime in on how this will affect the way you surf the web, or your business for advertising. Examples of these changes are on the Internet as presented by IAB and MRC for the public to view and consider today.
This is how companies that run businesses online make their money, and how others are able to drive traffic to their websites and offers. According to the MRC, the way that you view these ads is about to change which is beneficial for everyone involved.
They are requiring 50% of all of the pixels that are displayed on the Internet browser to be seen for a new minimum amount of time in order to be counted. This is about one second for ads that are displayed, and for video ads, this is doubled at 2 seconds. This is a more reliable assessment of these types of ads and their impact on the public that sees them.
For instance, one second of continuous display is the proposed change for all ads that are graphical. Video ads should be displayed for 2 seconds in order to be appropriately counted. This shift will augment the way that we see ads that are displayed, and how long they must be viewed in order to be actually considered an impression.
Through a PSA campaign, these companies are spreading the word about this change that is about to occur. They are simply asking companies to consider these new viewability guidelines which must be implemented at some point. Hopefully this will create a better experience for everyone involved including those that display ads, and the public that has to view them, as they surf the Web today.
Now that you have a basic understanding of what MRC has proposed and done, you might want to chime in on how this will affect the way you surf the web, or your business for advertising. Examples of these changes are on the Internet as presented by IAB and MRC for the public to view and consider today.
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