Facebook has just recently purchased LiveRail, the automated video platform that has helped such organizations such as A&E Networks, ABC, Major League Baseball, Gannet and Daily Motion serve up ads for their video platforms on their apps and sites.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
This book is a company that is well known for its acquisition of companies in order to expand its ability to provide a better experience for its over 1 billion users. They will often spend hundreds of millions of dollars to acquire companies that they believe will improve their company's ability in some way.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
This book is a company that is well known for its acquisition of companies in order to expand its ability to provide a better experience for its over 1 billion users. They will often spend hundreds of millions of dollars to acquire companies that they believe will improve their company's ability in some way.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
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