dimanche 6 juillet 2014

Is It True That Facebook Can Out-Do Google In Terms Of Targeted Traffic?

By Kamil Hamad


When Facebook became a publicly traded company in on May 18, 2012, in addition to their huge infusion of operating capital, they also acquired enormous pressure to begin making money. This requirement of their investors made Facebook focus on how to increase their revenue, and that led them to improve their already decent advertising platform.



I ran up a $1.000 dollars in less than thirty days. My wife was not very happy at the time. I would suggest some Adwords training first. "You could kill two birds with one stone." Another words work both Google and Facebook at the same time. Keep the results and see what works for you. Can Facebook Out-Do Google In Terms Of Targeted Traffic?

Many marketing friends of mine use both and they all receive different results from their marketing. Some of my marketing friends prefer Facebook. The other half like Google Adwords. Both Facebook & Google are number one in the PPC type of advertising. PPC stands for Pay Per Click, for those new people who might be ready this article.

When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.

So, deciding on how your potential customers are hunting their answers will determine if Facebook or Google will provide your best solution for targeted traffic. They both work well. They just require a different viewpoint from the advertiser. Both advertising methods utilize a pay per click method, and both have free advertising venues as well. Facebook offers the free Facebook page and Google offers the Google+ Business page. These both offer a great venue that a marketer can use to promote their products and ideas.

Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.




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