It's 2014 and the use of mobile devices to surf the internet is simply exploding. Long gone are the days where the majority of internet users surfed from the comfort of their home PC or laptop. The advent of mobile devices such as smart phones and tablets has made it extremely easy for people to always be online. As a result, the online business industry continues to grow at an alarming rate. Marketers need to pay attention to trends and in this article we will be looking at a few trends within the mobile marketing space.
Social media is a very popular activity for Smartphone users. You can take advantage of this trend by creating official pages for your business on sites such as Facebook or FourSquare. Customers can now use their phone to check in every time they come to your store. You can make your marketing campaign more efficient thanks to geofencing. This technique consists in clearly defining your target area and finding other areas you could reach out to. You should use geofencing if you have invested in an ad campaign to make sure you reach out to the right customers.
Another rapidly growing trend is the widespread popularity of video for mobile. Right now, 40% of all YouTube's traffic comes from mobile devices and the majority users of social media networks are also mobile. This means that marketers should definitely pay attention to using video content targeted at mobile users to see maximum returns.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
Social media is a very popular activity for Smartphone users. You can take advantage of this trend by creating official pages for your business on sites such as Facebook or FourSquare. Customers can now use their phone to check in every time they come to your store. You can make your marketing campaign more efficient thanks to geofencing. This technique consists in clearly defining your target area and finding other areas you could reach out to. You should use geofencing if you have invested in an ad campaign to make sure you reach out to the right customers.
Another rapidly growing trend is the widespread popularity of video for mobile. Right now, 40% of all YouTube's traffic comes from mobile devices and the majority users of social media networks are also mobile. This means that marketers should definitely pay attention to using video content targeted at mobile users to see maximum returns.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
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Local Sales Automation is a news review site that reveals the truths & myths by providing a Local Sales Automation Review.
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