vendredi 11 juillet 2014

Just Why Do So Many Local Businesses Prefer Using Wordpress To Create Their Sites?

By Hajj Isa


More and more local businesses are turning to WordPress to meet their need for an affordable solution to publishing their own website for their business. Here are just a few reasons why. Ease And Speed Of Installation - WordPress is very easy to install. Even if you do it the 'hard' way, using the FTP to put the files in place and run the installation manually, it takes less that 5 minutes, giving rise to the phrase 'famous five minute install'.

Search Engine Optimization Or SEO - WordPress makes it easy to provide great search engine optimization right out of the box. There are a number of free plugins available for WordPress that make it easy for small business owners to get their SEO right first time. Plugins like 'WordPress SEO' from Joast just require you to write your content and then the plugin checks your work and gives easy-to-follow tips to improve the SEO.

Ease Of Creating Or Updating Content - No need to hire a web developer every time you need to add content or update your web site. The rich text editor that's built right into WordPress means that anyone with only a basic understanding of IT can add images and video to the page, and format the content nicely without knowing a single thing about HTML markup.

Local Business WordPress Sites Are Easy To Get Ranked In Google SERPs - It is relatively easy to get your local business web site ranked in the search engine results pages for a several reasons. First, WordPress has a great internal linking structure using a system of categories, tags and archives.

Second, it has an auto ping feature that notifies, or 'pings' a list of websites and search engines when new content is added or pages are updated, thus telling search engines about new web sites and content as soon as it is published. This means that search engine spiders can quickly crawl the new content and add it to the index. These 3 reasons are why so many local businesses prefer to use WordPress to create their sites. They are easy to create or outsource and get ranked in the Google SERPs with relative ease.

Another thing that a small business would enjoy about WordPress is how easy it is to change the look of the site's layout. With just a click of a button, the theme can be changed instantly. Not only that, there are plenty of free plugins out there that can be downloaded and used on a WordPress site to give it more functionality. This means that a business can avoid having to hire someone to program complicated site features. Plus, it's super easy to update a WordPress page as well because all you have to do is log in and post an update.




About the Author:



0 commentaires:

Enregistrer un commentaire